Be creative. Interactive content is inherently engaging in nature and tends to go viral on social media channels. Marketing isn’t unidimensional. We saw this tribal factor as an engagement driver in Facebook video shares as well. Interactive Content Ideas to Get Found Online Posted: August 14, 2019 - By Kalena McElroy ... Interactive content is a proven way to heighten engagement online. But it has its own benefits! In many cases, you will need to use JavaScript, or a plugin or widget to create the visualization. You can easily include a quiz about whether one should hire a PPC agency or go inhouse on it! Share a Joke (Graphics or Text) 6. With the help of Quiz/polls purchase intent of customer, pitfalls of … The quizzes at Buzzfeed are different — they are a main content category, emphasized with a spot on the top navigation menu. One of the most important aspects of SEO is dwell time. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. Fact or fiction: How much do you know about the coronavirus disease (COVID-19)? He enjoys performing SEO analysis while creating content strategies that connect brands with their target audience. When it comes to content marketing in 2021, interactive is the key to success. on your website keeps the user engaged and increases dwell time. The calculator’s publication corresponded with the growing interest around sustainability in fashion. For example, one quiz promises answers to the question, “what can I do with a horse that can’t be ridden?”. Interactive content is the next leap forward in the evolution of digital marketing. It happens. Next time you're looking for content ideas, consider some of these easy additions to your content calendar. And there are so many ways in which you can use interactive content to strategize your social media marketing. And interactive content comes to the rescue here again! Instagram content idea #40: Pic of your product/service. It was a genius idea, hands down. They also provide value-based information to your audience. They are a great way of attracting your audience and boosting engagement. And polls and surveys are another great way of gathering feedback from the same. If you’re looking for more interactive content ideas to gain more subscribers, here are three to consider. What to create, how to create, who to target – these are questions we struggle to answer all the time. Make content relevant by tying it to current events. This quiz appeals to people’s affiliations with their interest groups. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. According to founder/CEO Drew Houston, referrals increased signups, And interactive content is a great way of finding such affiliates. Interactive content helps attract affiliates through such value-based templates. Over the past year, the number of interactive posts has increased by 168%, with a significant surge in April 2020. This is the essence of content curation. The links to more articles about COVID-19 makes this quiz an example of how to boost the distribution of extremely important content. Dropbox successfully churned up a referral system that got successful like no other! Just directing your audience toward great resources can be engaging. This keeps the listeners hooked and prevent them from losing interest. In this article, we’ll take a look at 8 quizzes to spark ideas for your next interactive content. This quiz from the Chelsea Football Club is also linked to a news event – their player’s 300th appearance on their team. Although published in November 2019, this calculator still remains relevant. Beyond quizzes, practical and useful content always does well. Save your audience time and effort–do the work for them. It’s free! Takeaway: It’s never too late to provide information in an easier to use, more accessible way. Content Tools. Customer research has revealed that 91% of people want more visual and interactive content. You can use calculators and quizzes to ask key, qualifying questions to understand your prospects better. For example, a construction company can use a quote calculator like this to find their target audience. The holiday season comes with its own set of great holiday marketing. Interactive content also makes it easy to optimize your long-form posts. Share user-generated content from your fans and followers. Your customer still learns but there’s so much to do, they don’t mind being taught. This increases purchase intent, and in turn, sales revenue. And is also a great way to convince and convert your customers. It develops a, Here is an example of Dropbox’s referral program that did wonders to its conversion rates. Here is a selection of quizzes from the past year that have gotten a high number of interactions: How many can you score 100% on (see what we did there)? There were a number of content links associated with the quizzes we saw, and some were sponsored. So what works in your industry or sector? In her free time, she catches up with her reading and often finds herself explaining the meaning of her eccentric name to people around her, 401 Park Ave, 10th Floor New York, New York 10016, Interactive Content Ideas For All Types Of Marketing, Creating guides, statistics, etc. Remember, if it’s trending people want to feel connected to it. And as for webinars, we at Outgrow are holding a webinar on ‘How Interactive Content Can Boost Your Social Media Ads’. – Business Insider. Hopefully these examples will have helped inspire you. For example, suppose you are writing a long-form post about marketing strategies. Buzzfeed Tasty used Eko to create attractive, engaging videos about food recipes. Arvind Patil. The Outgrow Idea Generator is another tool that helps organizations get ideas. A good way to drive engagement and shake up your usual posting process is by utilizing interactive content. Importantly, calculators take broad swaths of information and make them personal, based on a variable. c… Businesses and consumers are always looking for discounts and giveaways amidst the holiday spirit. And three excellent approaches to use are infographics, giveaways, and live video. An ROI calculator is one of the simplest ways to attract affiliates. The key to these posts’ success seems to align with best practices for curation: Make sure you add something of value as you call your audience’s attention to other content. Leads in all stages of the funnel can take the help of chatbots to get their queries answered. You can promote your event speech or booth with outcome quizzes as well. BTW, interactive surveys are great because they can generate even more content. They even used these videos to help them sell their ingredients. In fact, this quiz by Buzzfeed actually got viewed more than, This kind of content tends to do great on social media. It’s had 48.8k social interactions. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Here are the top interactive content ideas for the auto industry that are sure-shot to boost your lead generation and conversions. There’s nothing better to hold an audience that a good, interactive video. With one ‘Share v/s Like’ post on Facebook, they witnessed a 650% increase in their Facebook likes. You can also improve your podcasts and webinars using polls in-between them. Referral marketing is a method of promoting products or services to new customers. They are not only informative but carve out your image as an expert in their minds. Interactive content is your main weapon in the artillery. In the “What breed of horse can carry me?” example, the audience-known variable is weight. If you want to learn more here are twenty ways you can use interactive video. Interactive content is one of the best ways to differentiate from competition and engage with your audience. You can always include a quiz or an assessment to ensure that your readers engage with your posts. According to an IBM survey, marketers differentiate interactive content in emails, depending on a buyer's journey stage: Ready to try one? Their messaging around quizzes is that they’re fun, lighthearted entertainment that you can binge play. It helps them give feedback about your product/service and voice their opinions on their experience. Apart from that, it also nurtures your old customers and encourages them to make the next purchase. On the other hand, whitepapers are a report or a guide on a complex issue. In fact, the most shared quiz in the last 5 years has gotten a total of 5.4 million social interactions . The takeaway for marketers? For example, in the “Will my tax rate go up or down?” example, there are several audience-known variables — including income. I was drawn to this example because of its high-tech approach to an age-old question. Interactive content can also help you engage your audience at events. They can be applied to interactive or other types of content. Content writing is being used as a marketing strategy by more and more businesses. Business isn’t about selling a product or a service, but an experience. The author provided variable is the weight certain horses can bear. Enter any topic, term or url to search to see BuzzSumo in action. The author provided variable is the new tax rate by income level. And a company that could have easily sunk as a failed startup, ended up selling itself for $170 million, because of this content strategy. A couple of years ago, this list included a calorie calculator. It also makes you more approachable. In fact, Another way of nurturing your leads in using surveys to follow up on their experience. ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. Just like calculators, another amazing example of interactive content for education that you can use is the outcome quiz. And interactive content for all types of marketing is your mistletoe for this season. The millennials of BuzzFeed’s audience have been specifically targeted with this quiz. So if you have any other questions, we’re right here for a good talk! This kind of interactive content is extremely attractive and engages the user. Check out this chatbot created by Outgrow. Share a Personal Story 4. Leverage Content Boards. This engaging calculator, about the size of the horse people of different weights can comfortably ride, is a new take on body mass! Can You? And the best way to use interactive content in this kind of marketing is through, This increases your reach and widens your audience. Animation: Visualizing the ICO Explosion in One Timeline – Visual Capitalist, 4. Buzzfeed also offers the option to subscribe for new quizzes. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. Using assessments and tweets can help you attract a lot of attention from your users. They are not only informative but carve out your image as an expert in their minds. Outgrow Blog » Content Marketing » Interactive Content Ideas For All Types Of Marketing. 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, and the tastes of the audience have refined. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. (I spent a few minutes pointing and clicking the map, waiting for it to “go.”). Interactive Map: See How Birds Migrate Throughout the Western Hemisphere – Nat Geo, 1. You can use various kinds of interactive content for the same. Which horses can carry me comfortably? Here is an example of a, ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. Surveys. Hence, the market is getting saturated. NPR’s version of the How-Educated-Are-You-Quiz has gained 13.8k interactions since it’s launch in 2018. – Unicef, 4. Food lovers would especially want to share their high score on this difficult food terminology. Giveaways and coupons do great every holiday season. Repurpose existing content. The piece, published on Wired, has 2k engagements. Use BuzzSumo to search for your topic and add terms such as interactive, quiz, calculator, etc. Aug 19, 2020 - Feel short of ideas? Awareness-level or (top-of-the-funnel) content has many benefits. Sovereign House, Church Street, Brighton, BN1 1UJ | Company number: 11796969 | VAT number: 316 140 051, Result of calculation = (Audience known variable) +, -,/, or x  (Author known variable). The best approach would allow for multiple variables and create a very specific result. This ties into the recent, wider discourse between generational differences and the assumptions about them. It offers information to the user and develops a factor of trust, thus improving their experience with you. Interactive content is inherently engaging and tends to go viral on social media channels. Further, you can use them in internal communications. In the marketing space Hubspot’s Site Grader tool is one of the most well known. 3 Interactive Content Ideas for 2021. by Ladyjoyce Baguio | Jan 15, 2021 | Creative Design, Marketing, Trends | 0 comments. As you scroll through the page, the story unfolds one paragraph at a time. It develops a sense of loyalty within your old customers and improves your customer retention rate. Mint.com used news, tips posts and articles to establish themselves as a resource. This tongue-and-cheek quiz isn’t designed to be extremely difficult, but it does pose a challenge. Influencer marketing is a form of social media marketing involving endorsements and product placements from influential people/organizations, in their respective fields. Go Behind The Scenes 3. 1. We can easily conduct quiz/polls using simple software tools such as Google Forms, Classmarker, and Quiz Marker etc. That’s done and dusted for sure. In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. It’s been had 42.4k social interactions. This is a clever use of similar information to answer different questions…once the range of weight bearing is established for a breed, it can be easily reframed to create the which breed is right for my weight calculator. It builds a conversation between you and your audience. Ask yourself what information would be needed to provide a specific, useful answer. Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Part of its appeal may lie in providing information in multiple formats. One map shows the alarming scale of the fires. Copyright © 2021 BuzzSumo Ltd. All Rights Reserved. But one thing that you can fit in everywhere is – interactive content for all types of marketing. And we’re sure it will do the same for you. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. Use interactive content to help distribute research or other posts. We live in a world of content overload, and interactive content is one way marketers try to stand out. 1. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. This piece, which came online August 14, 2019, illustrates the power of linking a popular intellectual property with an activity (in this case, travel). This plays to our vanity. – Good Horse, Brandwatch has a great list of data visualization tools, 1. In fact, 63% of online users talk to a chatbot without being aware of it. Interactive content helps attract affiliates through such value-based templates. Search Engine Marketing is the kind of marketing that involves increasing the visibility of your website by optimizing your search engine results through paid advertising. Host an #AMA (Ask Me Anything) 8. Finally, this calculator is designed to determine the amount of money needed to fulfil a religious obligation. It’s kind of like a conversation, but one in which you don’t have to actively participate. Interactive content performs well when it comes to creating partners and affiliates. This idea of letting an audience in on a process that is otherwise closed to them is a powerful one for content marketers. It helps you resonate your brand image with your customers. As described above, we seem to have a high need to test our intelligence and share our stellar results with our friends. Is your audience interested in seeing it? This reduces the workload on your personnel as well. But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. It would help them understand what they stand to gain by associating with your product. Host a Poll 11. Therefore, it is important to provide your customers with the most satisfaction. This improves your search engine ranking. In other words, the calculator will need to tie a variable known by the audience to a more obscure variable, which you can provide. Year-on-year, the average number of engagements has only increased by 0.8%. Affiliate marketing is like referral marketing, except it’s all business. It leverages a curiosity gap of the user and a promise of a sense of greater self-understanding. 3. Practical tools such as calculators have been neglected by many marketers. Not for the squeamish (Full disclosure: I only watched the first few minutes). And interactive content is helpful in finding out these high profitability areas. As my colleague, Josh Nite, recently shared: “Interactivity isn’t a substitute for quality, just a supplement. 70 Killer Content Ideas To Post On Social Media. 2. You can always include a quiz or an assessment to ensure that your readers engage with your posts. Tell People What You Sell 5. And interactive content is a great way of finding such affiliates. Water Intake Calculator – Mental Daily, 3. According to survey conducted by Buffer, website with interactive content gets 94% more total views than static content.So how can we engage the audience?Have a look at these ideas. Streaming Services Calculator – Marketwatch, 4. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Here are some ideas for quizzes that you can create to promote your part in the marketing event: Through an outcome quiz, you can use various inputs to give multiple possible outcomes as results. (Make them laugh, make them cry–you ARE competing with Cats). Almost 65% of users are more willing to consider products and services after hearing about them through a podcast. Interactive Map Shows You The Actual Size Of Your Country, Not The Lie You’ve Been Told By Maps – IFL Science! I welcome your thoughts in the comments.). With one ‘Share v/s Like’ post on Facebook, they witnessed. Package content to appeal to people in more than one way. The top 10 interactive content tools @ioninteractive via @lilachbullock Click To Tweet 7. Register for it and see for yourself how webinars are great for your content marketing strategy. Not only do you advertise your products in the most subtle way, but also engage with them. Unfortunately, easy to produce does not always mean quality. People shared the Business Insider post because of some factor other than the interactive. Use BuzzSumo’s Content analysis reports to see the top domains across networks for any topic. In fact, this quiz by Buzzfeed actually got viewed more than 22 million times! Interactive content is one of the most effective ways to achieve unique content… Interactive content creates data-capture opportunities and generates marketing-qualified accounts. That information should not be something they can easily find without you. Interactive Content Ideas For Each Stage Of The Buyer’s Journey . During the awareness stage, making users aware that they have a problem is key. This would make your post more interactive and increase activity on your post. This calculator from quartz.com also got a significant number of links, 27, and 4.5k shares. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. In this post, we’ll look at examples of engaging interactive content, particularly posts that have gotten far more than the average number of shares. The Good-Horse.com site offers several other equine calculators: The site’s calculators show the value of answering an audience’s questions in an interactive way. Creating guides, statistics, etc. So, a question like “What is the average lifespan for people” would not create a good calculator. Newsletters too are a great way of nurturing your leads and retaining your customers. For example, an automobile company can use the quiz, ‘, Influencer marketing is a form of social media marketing involving endorsements and product placements from influential people/organizations, in their respective fields. Interactive content is a built-in element of your email, inviting some actions within the message without leaving. Interactive content like surveys and quizzes can help you get this information—while providing a unique content experience for the viewer. People shared the Business Insider post because they were interested in the interactive and didn’t read deeply enough to realize it wasn’t there. For more ideas on what you can create with interactivity, check out these cool interactive content ideas. It helps them give feedback about your product/service and voice their opinions on their experience. Once you have determined the result of the calculation, you can think through how to display that information. A research by Content Marketing Institute shows that 46% of SaaS marketers are making use of interactive content. You can also interactive content to educate your high-value accounts. A great way of improving your customers’ experience on your website is by using chatbots. It takes full advantage of the opportunities provided by the online experience. Relationship marketing is all about engaging with your customers. Is there something that you could show your audience that very few others can? If fact-based written content is like attending school, then interactive content is equivalent to an exciting field trip. Coupons are the best kind of interactive content that helps in referral marketing. Here are the top interactive content ideas for the auto industry that are sure-shot to boost your lead generation and conversions. to see what is working in your industry. It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. Here is an example of Dropbox’s referral program that did wonders to its conversion rates. Related Read: How Interactive Content Can Boost User Engagement. Here’s an infographic that Outgrow created that talked about 12 great Christmas promotional ideas. If you want something to stand out, give it a spot on your nav bar. However, there has been a recent shift in this going from IQ to generational knowledge. Anything that can be quantified mathematically, or estimated mathematically, is a good candidate for a calculator. 1. – Women.com, 2. Takeaway: You can use interactives to boost other content. The most shared quiz published during the last 7 years has gotten a total of 10.3 million social interactions, almost all of them from Facebook. This “Giant” piece from pbs.org includes an entire package of information, including a timeline, spreadsheet, explanation, and image. And even though not everyone talks about interactive content when it comes to SEO, you’d be surprised to see how it charms its way here too!. Have a look at this interactive poll by Outgrow for the MozCon Event in 2017. See all the locations that were visited thoroughout the TV show ‘Diners, Drive-Ins and Dives’. Apart from that, it also contributes to lead generation and brand building. They take more time to develop but can drive high levels of engagement, shares and importantly links, with lasting value. Quizzes, surveys, and polls. Another addresses the weight a particular breed can carry. Share Your Favorite Book 12. Ask a Question 10. It only came online in March 2020 and, at the time of writing, already has 176.1K engagements. They can be used as posts on your social media platforms. From interactive sites to quizzes, data visualization to calculators, interactive content is a world of its own. It can be done through referrals, usually through word of mouth. And interactive content is helpful in finding out these high profitability areas. Fashion Footprint Calculator – ThredUp, 2. This is why we take the help of a little something called the ‘buyer’s journey’. Due to this, there is a huge struggle to write diverse and engaging content. This keeps the listeners hooked and prevent them from losing interest. If so a video experience of some sort may be a good, high production value content piece for you. It makes them feel heard and valued. Published in April 2018, we imagine this piece rescuing many movie goers from every universe for years to come. This could be a UGC (user generated content) reshare of a customer post, or you using your own product. Awareness content can create buzz around your company, get your company’s name out there and even make it memorable when it’s time for the user to make a purchase. Videos: Generally speaking, videos make one of the key elements of content strategies.